All the Details

Working Together

I don't know where to start with a Website, how can you help me?

I’m so glad you asked!

My goal is to keep the process as easy as possible for you and even make it fun.  You don’t need to understand anything about the process going in - I’ll walk you through everything you need to know and I won’t use jargon.

Because I work with fixed price packages you don’t need to worry that any gaps in your knowledge mean you’re at risk of spending more than you’d planned or getting less than you needed.

We have scheduled phone consultations throughout the process so you can speak to me and have all your questions answered.

How can I tell if you're the right Web Designer for me?

Great question.

  • I’m a small business owner myself so I understand many of the challenges you face in connecting with your target audience in meaningful ways and creating connections that ultimately lead to business.  This understanding is reflected in the way I design websites.
  • I’m an IT Geek by profession and I’m studying Graphic Design because I love it - so I bring a balance of skills to every project. You’ll get a site that functions well and looks great.
  • I take pride in delighting my clients, this goes beyond great customer service, I work to exceed your expectations - that’s always my goal.
  • I’m very focused on ROI (return on investment) so I will work with you to understand your budget and ulitmately how the site will pay for itself.
  • I don’t think you’ll find better value anywhere in Australia - I have absolutely no hidden costs and I always work with my clients to find low cost solutions which don’t compromise on quality.
  • I have a depth and breadth of IT experience which is rare in a Web Designer and I genuinely enjoy talking to clients and working with them.

I could go on and on tooting my own horn, but it’s a bit boring and ultimately I think the best way to tell if we’re a good fit is to have a obligation free chat over the phone.

Any reason I wouldn't be the right client for you?

Well, um, actually, yes.

I hope my work will contribute positively to the world in some small way, so I’m sorry I won’t work with you if your business is in any way unethical, discriminatory, or exploits our planet or the people or creatures on it.

Rght now that’s out of the way my only other constraints are:

  • If you need someone who’s available 24/7 to respond to your calls or emails during the design and build process I’m not currently able to do that because of my family commitments.
  • If you’re not sure what you want, even after we speak, I’d suggest you need to spend a bit more time researching what you want your website to do for your business before spending any of your budget creating one with me.
  • If you don’t have much time to invest in your website creation and you just want to hand it over to someone. When I work with my clients it’s a collaboration and I require you to invest time into your website inputs and reviews. If you’re not currently able to commit that time I’d suggest it’s not the right time to invest in your site.
  • You’ve dabbled a bit and have half created a site but now need it finished off so that it works that way you intended and looks more polished.  I would probably want to start again from scratch and you might find that disappointing.

I want you to come out of this process absolutely delighted so I won’t agree to a deadline I can’t realistically meet, or a design that is poor, and I won’t talk you into something you’re not even sure you need.

How do you differ from the cheaper off-shore Web Designers?

The short answer is value for money.

Working with me you’ll probalby pay more upfront for a site but what you’ll get is a site that not only looks great but which authentically represents your brand and which will work to actively generate leads, sales or meet other business goals. And the upfront price is all you’l ever pay, no hidden extras or ‘optional add-ons’ needed to complete the site to the standard you’re expecting.  You’ll also get well rounded training in the form of custom videos just for you and access to my client lounge of supplimentary videos so you’ll feel confident and empowered running your site.

I take the time to work through a detailed consultation process with you to understand your brand and your online goals and work with you to determine how your website fits into your overall business strategy.  I stay in contact with you during the build and revision process so that there are no misunderstandings, miscommunications or gaps, so I can deliver a site that will exceed your expectations.  I do all of this at a fixed price,  I demystify the process and I make it fun.

An offshore Web Designer may very competently build a site for you from a pick-list of options and it’s likely to be stable.  However you will need to approach the process feeling confident you know exactly what you need, ideally you’ll understand the technical terms and jargon used in web development so you know what you’re paying for, you’ll want to be very clear on how parts of your site and social media should function together, you will need optimised compressed images, tight copy and you will need to communicate your visual concept in very specific terms. You will have a limited round of revisions to address anything that’s not right and you will be charged additional fees for anything you need but didn’t manage to spell out specifically at the outset.  All of this means that you will often end up paying a lot more than the inital quote to get your site Live in the state you expected.

If you’re looking to churn out mass produced sites to a repeating range of criteria which you’re well versed in then you could get just what you need at an affordable price with an offshore Web Designer.

If you’re looking for a bespoke site and you want someone to partner with you in the process of creating that then I’m your girl!

What's your Happy Dance guarantee all about?

I literally want you to be dancing, skipping or at least clapping your hands when you see your final site.  My guarantee to you is

  • I will stick to the agreed budget
  • I will stick to the agreed deadline
  • I will use plain English, not jargon, so you understand what’s going on at all stages in the process
  • I will make the process fun for you - we’re going to create magic together, breathe new energy into your online presence - that should be enjoyable
  • I will spend enough time consulting with you about what you need and want from your site to ensure you get exactly what you need, and them some.

If after everything we’ve done together you’re not delighted with the result I will hand back your images and copy, delete the website and refund you in full.  This is built into my client contract and is legally binding.  Boom! I challenge you to find anyone else offering a 100% money back gaurantee and who actually has this backed up by their terms and conditions.

How Long does the process take?

As long as we agree!

I won’t ask you to pay your deposit until we’ve agreed a deadline that you’re happy with.

This deadline will take into consideration my commitments to existing clients, including scheduled monthly maintenance windows.  Once a deadline is agreed I will always hit that target, assuming I have all your inputs on time.

Generally speaking a full custom site takes 4-6 weeks for consultation, design, build, testing and review before we’re ready to go live.   If you have a particulary complex site with Memberships or Shop features or more complex integration it can take longer. If we start with a Theme or are only building a single page site it could take as little as 3 weeks from start to finish.

What does the process look like working together?

I work closely with a limited number of clients from the initial consultation right through to delivery so we get to know each other well and can build a collaborative and highly productive working relationship.   You will find this a very different experience to working with an off-shore provider or an agency and it’s this personal attention that most of my clients really appreciate.

I will communicate with you in your preferred way - phone, skype, email or meeting you in your office if you’re near me.

I run my projects via an online tool so that we have a single shared location for tasks, documents, images, sign-offs and anything else required to complete the project.

Do you work with other Specialists - Graphic Design, Copywriting etc?

A great site is the result of many components and, as much as I would like to say I can wave my magic wand and do it all, I do highly reccommend working with my network of industry friends.  These are talented Aussies who are not only amazing at what they do but who are committed to helping other business women succeed.

Using a professional copywriter to create really compelling copy which gets clients taking the action you want them to take is an investment that quickly pays for iteself. Enusuring that you have an amazing Logo which not only perfectly represents your brand but which also works well on line and is backed up by a strong brand style identity is the critical graphic design investment required for a great site. If you really want your product or services to shine you can’t beat having your own unique photos taken to promote your business. Dont forget your Website Terms and Conditions or Privacy Policy.

I have a select group of partners that I work with time and again because of the quality of their work, the service they offer to clients and their value for money.   I can connect you with this amazing group and you can work directly with them on any additional items you need. You can find my Industry Friends at the bottom of my Work With Me page.

Nuts & Bolts

Do you provide Email accounts @MyDomain.com

I do!

If you have your site hosted with me I can also provide professional email accounts using your domain name.

I currently charge $5 p/m for email hosting.

Explain Hosting

Once you have your domain name ( www.YourFabulousBusiness.com)  you need somewhere for your site to live - this is hosting.

Your site is hosted on physical hardware somewhere in the world and when someone accesses your domain name your domain provider directs them to your Host.  Your host then loads up and presents your site.  All in the blink of an eye.

You might already have your own host, have a preferred host or you may like to host your site with me.

Explain Maintenance

Even the best designed sites won’t continue to run smoothly if they don’t receive regular maintenance.  Much like your brand new car, as soon as you start driving it there’s wear and tear that needs to be monitored via regular servicing.

The maintenance you may choose to pay for is a window of time I use to access your site and make updates to ensure security, stability and functionality.  I then test your site to ensure everything is still running smoothly.

Each month I’ll check Wordpress for updates as they happen on a regular basis. WordPress is like the operating system for your site and it’s being continually improved. Each time there’s a Wordpress update we have to check that all your plugins are continuing to function as expected

Each month I check all your plugins and update those that have updates available - then all plugins need to be tested again.

If I find any significant problems I discuss them with you before fixing them.

I check that your scheduled backups are running correctly so that you always have a copy of your site to restore from if anything were to go wrong.

I check your security logs for Brute Force Attacks and I black list any IP addresses trying to attack your site to futher enhance your sites security.

I check all the performance logs on my VPS to ensure that your site is not growing beyond the allocated space and that everything is running optimally.

I typically reccommend opting for 3 or 6 months of managed maintenace while you focus on learning how to get the most out of your site, promoting it and dealing with the increased visiablity your new site brings you.  After that time you might like to take on the maintenance task yourself.

All my clients receive a training video and documentation on how to run their own site maintenance so that they are completely empowered to manage this extra task themself. You can view that documentation in the Client Lounge

I'm on a budget can I skip Maintenance?

No!   If you skip Maintenance the no.1 risk is that your site will become insecure.

Additionally it’s not uncommon for different plugins to come into conflict with updates in versions and your site can very quickly get out of date if not maintained monthly.  Maintenance must be done but you can manage this task yourself if you’re willing to do some learning and invest 1-3 hours per month.

I completely understand the need to limit all non-essential costs so I have created a detailed training video and documentation on how to run your own site maintenace so that you are completely empowered to manage this task yourself. You can view that documentation now in the Client Lounge

I typically reccommend opting for 3 or 6 months of managed maintenance while you focus on learning how to get the most out of your site, promoting it and dealing with the increased visiablity your new site brings you.  After that time, when you’re comfortable with your site, you might like to take on the extra maintenance task yourself. Obviously this is entirely up to you.

Explain Support

Support and Maintenance should not be confused - but they often are.

Using the new car as a metaphor we can think of maintenance like the service you would periodically receive on that car at the dealership.  Maintenance like servicing is largely a preventative exercise to ensure you don’t run into problems. Maintenance is performed on the site as it was handed over to you, anything you’ve added since is not covered by maintenance.

Support is what you need if you do run into issues.   Because I deliver stable and secure sites and I perform regular Maintenance (if you’ve chosen that option) you shouldn’t run into issues.  If you do I can perform troubleshooting to determine the cause of the issue and then discuss with you:

  • If the issues has occurred because of something you’ve changed I can advise you how to resolve the issue yourself or charge you an hourly Support rate to resolve the issue for you
  • If the issue is just user error rather than a technical problem I can walk you through that so it doesn’t happen again and if I don’t already have one I’ll add a knowledge base article to the Client Lounge to help others
  • If the issue is just one of those things that happens as WordPress and Plugins occasionally come into conflict I can advise you how to resolve the issue yourself or charge you an hourly Support rate to resolve the issue for you.
Explain Warranty

When your site is delivered and goes live it will move into Warranty Phase for 1 month, during this time I will resolve ASAP any issues you discover.

Of course my sites are robust, stable, secure, well designed and will have undergone usability testing and have been reviewed and signed-off by you before they go live so there shouldn’t be any problems.

However the warranty provides a safety net so that if there are any problems that weren’t fully tested or picked up during your review process it will be quickly resolved for you at no extra cost.

Why would I host with you?

There’s a huge range of Hosts to choose from,  a wide range of prices and varying quality in what they offer.  If you choose to host your site with me you’re site will be hosted on my Virtual Private Server (VPS) via Digital Pacific.

If you’ve choosen me as your host that means you won’t need to do anything other than register your domain name and I wil take care of the rest for you.

Long story short if you host with me you’re getting a full service that will save you time and hassle and will provie you with a level of confidence you may not have dealing with the one of the large providers.

I’ve chosen Digital Pacific because:

  • They are Australian owned and operated and their Servers are based in Piermont in Sydney which gives the absolutely best response times for sites whith a predominantly Australian based target audience.
  • I have 24/7 access to absolutely EXCELLENT phone support.  So if ever anything goes wrong I have direct access to the Hosting provider to resolve issues.
  • I have full control of my own VPS (virtual private server) so I can allocate you exactly the space and the memory your site needs to run optimally
  • The Stability of the platform is guaranteed as is the Security of your site
  • Solid State Drives (SSD) mean your pages are served up super quickly and caching will be enabled to further improve performance
  • No Mailbox limits -  You may have as many mail accounts as you like
  • No Site database size limits - grow your site as large as you need
What if I want to break up with you and host my site elsewhere


No problem.  If you ever want to move on this is how we do it:

  1. You site and all it’s pages, data, settings, theme, plugins (absolutely everything you need) would be exported and provided to you or your new Site Admin via FTP or in a backup file or via a direct migration
  2. Once you or your new Site Admin had imported your site to your new host you will redirect your Domain to them so that it becomes live with them.  There would be a potential disruption of 4-8 hours so you’d do this overnight.
  3. I would then have no further involvement with your site
  4. The cost of this separation is $150 which covers all the work involved in the transfer.

In the plain English contract we sign at the beginning of our working relationship it is made clear that you are the sole owner of your site, all it’s content, images and data.

In offering you a Hosting + Maintenance package I am acting as a service provider and have no rights to your site.

What about Security & Reliability?

There are 2 layers to this question

The first layer of security and reliablity comes down to hosting.  Your host has the physical copies of the folders, pages and files which make up your site so these need to be on secure servers with strong firewalls and additional application layer security to detect and prevent brute force attacks. This ensures your site is not able to be compromised by outside factors. Hosting with me, via Digital Pacific, this is exactly what you’ll get.  If you’re hosting elsewhere this is somethig you should dicuss with your host.

The second layer of security and reliablity comes via WordPress.  WordPress is open-source software so it’s vulnerable to exploitation.  To address this I build sites with a security plugin that has proved very effective at preventing unauthorised access and brute force attacks and in addition there are a number of settings I change in the core WordPress files to ‘harden’ your site and make it less vulnerable to attack.

The things you will need to do yourself are:
1. Maintain a strong password on all accounts on the site, and
2. Perform regular maintenace to keep WordPress updated.

What about Site Speed & Performance?

Great question.  Your site’s speed and performance are really important because:

1. They contribute to you Search Engine Ranking.  A slow site is penalised by Google and makes it less likely you will reach the all important first page of Google Search Results

2. We know that Visitors have higher and higher expectations of website performance and are likely to leave a site because of slowness, even if it has the information they are after.

SIte Speed and Performance is most influcened by 2 key Factors.

1. Hosting.  This dictates how quickly your sites pages are served up to visitors.  What you’re looking for with hosting is:

A) Does the host have physical servers based in the same country as your target audience so that the pages are served up locally?

B) Do you have your own dedicated server where all the physical resources of the server are allocated to your site or have you selected a shared hosting option where your site, and hundreds of others, are competing for shared resources on the server.

2. Site Design is the other major factor which influences the speed and peformance of your site and it comes down to the skill and experience of the whomever created your site.  There are so many individual aspects of this it’s not possible to list them all here.

Site Investment


How much does a site cost?

Let me ask you - how much do you have to invest in your online presence?

I strongly believe a website should cost no more than you can afford which is why I offer websites at all price points.

The lowest cost option is to select one of the many gorgeous themes available and I will set up your WordPress website with that theme, install backup tools, Goggle Analytics and peform security hardening to keep your site safe, I will then configure and customise that for you so you end up with something like is packed full of functionality and looks fabulous.

At  the top end of the scale is a theme designed and developed from the ground up to perfectly meet your needs and represent your business, integrated with ecommerce or memerships or other more advanced functionality. 

When we being our consultation process I ask you 2 questions:

How much do you want to invest right now?

What do you need your site to do for you?

I will then walk you through what we can achieve within your budget, where we might be able to save money and spend less than your full budget, and any items that I can’t deliver within that budget and how to either address those requirements at a lower price point or plan for their inclusion later.

Bottom Line - I build sites starting from $1,500 and going all way up to $10,000+

If I reveal my budget won't you just quote me that figure, meaning I may end up paying more than if I'd kep that figure to myself?

I want to win business in a competitive market.  You’re not silly and I assume you will speak to more than one designer before making your selection so I must be competitive with my pricing.

This is why I ask your budget straight off….. Imagine your’e house hunting for the first time and you have a buyers agent working for you who just asks you for your requirements. So you rattle off you must haves, wish list and show them some photos from one of the houses on the The Block and you narrow you search to your preferred locations.  What’s missing? Budget!  It determines what suburb you can live in, how many rooms you’ll get and the standard of fixtures and finishings.  Your expectations will never be met if you don’t start with budget.

I’m capable of producing professional, contemporary, highly-effective sites at all price points but if I don’t have a budget range to work with I will struggle to meet your expectations.

Bottom Line - I build sites starting from $1,500 and going all way up to $10,000+

Do you offer discounts for non-profits?

Yes I can offer a significant discount for non-profits.  If you are a non-profit or working with a non-profit and you need some help please get in contact and we can work out a way to get you what you need.

When's my first payment due?

I require deposit, usually 50%,  to schedule your work to being. At this time we agree a deadline for delivery of your work

When is the final payment due?

Full payment is due before your new site goes live.

You will have ample time to review and sign-off on your site before paying the balance and your site has a 1 month warranty from time of go-live during which time I will resolve ASAP any issues you encounter.

Do you do payment plans?

Yes I can and we can speak about that.

On larger projects it also makes sense to break the payments down into smaller chunks linked to milestones to spread the payments out.

Will you really give me a 100% refund if I don't like my site?

Yes I will.

My legally binding client contract includes a 100% money back gaurantee.  I am so confident in my work that I offer this gaurantee to all my clients.

I don’t want any of my clients to ever walk away less than absolutely delighted.  I know you work hard on your business and I’ll work equally hard on your behalf to ensure you believe your new site was a good investment.

I will speak with you at length during the consultation stage to ensure I’ve understood your expectations correctly and I will try to steer you away from any decisions that I think you will be unhappy with.  This should be enough to enable me to deliver a great site that you love.

I want you to love your site and tell everybody you know what an amazing job I did for you, bringing me a steady stream of new work. That’s a win for both of us.

My budget is really tight, couldn't I just do this with WIX

Yes - yes you could!

WIX is really innovative and has some very professional looking templates  so it is possible to create a great looking, functional site at a low cost.

Some criticisms of WIX you need to consider are that the sites often load slowly due to the underlying platform, you will need to pay for a premium plan to avoid having a load of WIX advertising on your pages, Search Engine Optimisation is not great so it might be more difficult for your target audience to find you online, many of the WIX templates are built with Flash rather than HTML5 and these sites won’t display at all for many mobiles users.

The main thing you need to consider is the cost of your time.  It’s not rocket science anymore to create a working site that looks nice and it won’t take 100’s of hours. However if you want a really professional looking site with the all features that you expect from the market leaders and you want to rank high on Google search results and be secure and stable you probably will need to invest 100’s of hours to learn the skills to take you site from good to GREAT.

But if money is really tight don’t let that hold you back - start with WIX - give it a bash - test out your market and see what works - then when you’ve made some profit and you want to take your site to the next level come back to me and I’d be thrilled to help you achieve your your vision.

Client Inputs

I'm not sure what you'll need from me, do you have a checklist?

I do and I supply this as part of my welcome pack.  Please get in contact and I’l send that straight through to you.

What kind of commitment will I need to make to the process as a client?

Your website is truly a collaboration between us.  I can’t create highly successful sites in isolation of their business owners.

As well all the inputs on the checklist I supply for your site I will need you to commit time and attention to your site during the process.

I need you to review designs, review your site build and specifiy any changes you’d like, and provide review and sign-off to go live.  I provide windows of time for each of these activites and if you haven’t provided feedback in the agreed timeframe then you may find that your work has lost it’s spot in my schedule and there is a delay before we can move to the next stage.

I make commitments to a deadline with all my clients and I am only able to keep those commitments by following an agreed schedule.

Would you believe I don't have a Logo yet?

Don’t worry, many start-ups are in this position when getting ready to create their first site.

A logo is such a starting point for getting the rest of your website right that it’s a requirement to have the Logo before starting the website design.

There’s a range of options to solve this problem.

  • I can create you a typographic logo - simply your business name in a font that represents your style - this might be an acceptable interim solution.
  • I work with an amazing graphic designer who can create fantastic logos which will give your business a unique and professional edge or even an animated Logo to make your brand really stand out online.

Designing Logo concepts is a really specialised skill and requires much more than a good working knowledge of Adobe Illustrator.  The graphic designer I work with is able to create logos that are fresh, unexpected and which beautifully represent brands. Check out my Industry Friends on my Work With Me page.

What if I don't have photos I love?

That’s easily sorted.

I can point you in the direction of places you can shop for really fresh and unique stock photos (that don’t feel like stock photos) for as little as $30 per photo.

Find photos you really love on Instagram or Flicker and contact the photographers to see if they will sell your their images for use on your site- most will and you’ll end up with something really unique that way.

You might not need as many great images as you think either.  We can take different slices of the same photo, apply overlays or change the colours and make your hero images go a long way.

Or if you have the budget I have an amazing photographer who can take stunning product shots or beauitiful images to represent your services and brand. Check out my Industry Friends on my Work With Me page.

Do I really need a visual brand identity before I begin my website?

A Brand Style Board or Visual Indentity is infinitely helpful - it keeps us coming back to a single set of fonts, colours, images, patterns, icons which represent your brand in a way that is appealing and authentic.

If you haven’t been through the process of creating your brands visual identity I would highly recommend doing that.  It is a necessary building block not just for you website design but will ensure your print and online digital presence across all platforms looks professional, consistent and authentic.  I offer a mini branding package or work with my graphic designer to create something really special.  Check out my Industry Friends on my Work With Me page.

I don't have a Privacy Policy yet?

If you collect any infomation about your visitors you should have a privacy policy.  So if there’s a contact or sign-up form on your site you should have a Privacy Policy.

The Privacy Policy is a legal document and I’m not qualified to produce or review one for you but I work with an excellent lawyer who can produce a customised Privacy Policy at a very reasonable price. Check out my Industry Friends on my Work With Me page.

I don't have a Website Terms and Conditiions document yet?

You are not required by law to have a Terms of Use Policy but in the event of a dispute or any litigation is does provide you with a level of protection and so it’s advisable to have one.

As the Terms of Use Policy is a legal document I’m not qualified to produce or review one for you but I work with an excellent lawyer who can produce a customised Website Terms of Use for you. Check out my Industry Friends on my Work With Me page.

I think I'll need some Graphic Design help do you provide that?


I’m studying Graphic Design and am competent with the Adobe suite of software so I can create custom graphic elements, patterns and icons to give your site that truly bespoke look. I can create product mockups - placing your product labels on a range of items to save you the cost of a photo shoot.  I have a good eye for colour, balance, style so I can certainly help you create a cohesive and attractive look for your site.

I also partner with a really fantastic and experienced professional Graphic Designer who consults with me on all custom theme creations and who produces many of the more specialised effects and imagery clients require.

Check out my Industry Friends on my Work With Me page.

I might need Copywriting help, do you provide that?


As part of the consutation process to design your site I will help you identify your unique value proposition, you key messages and points of difference and the tone that suits your audience.  We will also spend time discussing the calls to action (CTA) you will need on each page to convert visitors to customers or clients.

To create really engaging and compelling content designed to get your audience to take action or to articulate your story, your point of view, your unique offering, or to create product descriptions that really sell you’ll want to work with a professional Copywriter, and I can reccommend just the one.   Check out my Industry Friends on my Work With Me page to learn more about the very talented Copywriter whom I partner with on many of my projects.

Will you help with Social Media Marketing?


As a small business owner myself I’ve had to learn an enormous amount about how to use each of the social media platforms to connect with your desired audience and get them to your website.   I can share these learnings with you and help you create a strategy for promoting your business and your website on social media.

Additionally I know some excellent people who specialise purely in Social Media Marketing and who can develop a full-blown, supported social media marketing plan.


Site Design

I don't know if I need a Custom Design or if I should use a Theme?

The easiest way to determine the answer this question is to speak about your project, what you want to achieve and what your budget is.

Sometimes we can find a Theme that will do the job perfectly and simply needs to be customised to make it unique.

Sometimes nothing but a ground-up design will meet the requirements perfectly.

What's involved in a Custom Design?

We start with your requirements - what do you need to achieve, what content do you have, what actions do you need visitors to take.  

Then we look at the astethics - how can we create something that beautifully and uniquely represents your brand.

From there I create design of the Home Page and perhaps one other page.  We review that together and I use your feedback to make changes until we have something you’re really excited about.  Once we have the design locked down I begin building your site.

Who is a Custom Design best suited to?

If you already have a website and are looking to refresh and get more out of your site then a custom design might be for you.  You’ll know what is and is not working well on your current site and you’ll probably have some very specific ideas about what you’d like your new site to look like and do for you.

If you’re not able to adapt your content to fit within a Theme then you’ll need a custom designed site.

Is there anything I couldn't have in a Custom Design site?

No - anything you can envision I should be able to deliver.

I enjoy a challenge and love learning new things so even if you see something that almost no one else is doing yet we can give it a crack.  I will always be realistic with you about what I can build/code and where my limitations are, if there is any new learning involved for me that will be on my time not yours.

What's involved in using a Theme

A Theme is like a template for a website - it defines the layout, fonts, colours how images are placed and used.  

Every Website has a ‘Theme’ - either a bespoke Theme created by a Web Designer or an off-the-shelf Theme purchased and then customised for use.

If you choose to use a Theme you will need to first select something you like and which has a layout that suits the content you have.  

Then I will create an instance of WordPress and install your choosen Theme.  The Theme is then customised in line with your brands visual identity.   Finally we upload all your content and images.

Who does the Theme approach suit?

If you need a site built super quickly then starting with a Theme can significantly speed up the process.

If you’re on a tight budget and you’re able to adapt your content to fit within a Theme you like then this is a great way of keeping costs low.

If you’ve seen a Theme you absolutely love, and which will work with your content then why not use it.

If I choose a Theme won't my site look like others based on the same Theme?

No - it really wont.

I will customise colour, fonts, and images, to ensure you get something that feels unique.

I can also play with layout, add more call to action buttons and even introduce some animated hover effects. We can use additional features that add functionality and create engagement. All this can be discussed in the consultation process.

Image selection will be critical and you may need to invest either in a photoshoot of your products/services or in really great stock photos to avoid the trap of reusing cheap or freely available images which other sites will be using.

Do Themes look equally good across platforms and devices?

Absolutely yes!

Not only will everything resize correctly across Mobile, Tablet and Desktop but the layout will continue to make sense when shrunk to a single column.

I view and test every single page of your site on multiple devices before completing it, to ensure you’re getting the same great user experience from any device.

Is there anything I can't do when I start with a Theme

Not that I’ve found yet!

With custom code we can do just about anything to get your Theme looking and working exactly the way you need it to.

I will point you in the direction of Themes which I know to be well coded, stable and built with search engine optimisation in mind.

Site Management

Where do I start when you handover my site?
Will I be able to add new pages to my site?

Yes you will.

I provide training videos showing you how to do this and I will provide a basic page template so that you can easily achieve consistency in things like heading, buttons, content style etc.  This way you can create new content and your site can continue to evolve with your business.

If you’re not feeling confident about adding to your site yourself book in for some 1-1 coaching with me and I coach you how to do that, I think this is a better option than paying an hourly rate for a Web Designer to make updates if you’re on a strict budget.

If your business would benefit more from having your focus rather than making website updates you can choose to employ me to make ongoing changes for you to build out your site as your business grows.

If I want to hire you to make changes in future what does that cost?

If you would rather spend your time working on your business than your website then I would be very happy to make changes to your site in future as your business grows.

I charge a flat rate of $85 p/h for this work.

The process is simple, you complete a template for works required and I quote you for a realistic number of hours to deliver that work.  If you approve we proceed.

Can I employ someone else to make changes to my site going forward?

Of course - it’s your site!

However once someone else has Admin rights on your site I can no longer offer my maintenance package to you and you would need to manage that yourself or have your new Site Admin do that for you.

What if I have a tiny change to make but I can't do it?

Give me a call.   If I can make a change for you in less in than 15 minutes I won’t charge you for it - for the lifetime of your site.

Can I extend this site at a later date or will I need to start all over again?

Your site will be built on WordPress which is  a powerful and flexible framework  - it is both scalable and extensible so there really is no limit to what you can do with it in the future as you identify additional needs.



What is SEO?

Search Engine Optimisation is at heart a marketing activity focused on putting your site in front of the greatest number of potential clients.

SEO uses a combination of techniques and tactics to ensure that when people search for your products or services with applicable keywords it’s your brand that is most visible.


How important is SEO?

SEO is critical.  It’s the difference between obscurity online and being highly visible to your target audience.

An amazing website designed and built without significant SEO setup work, which doesn’t appear on page 1 of Google search results, is a wasted opportunity to reach your target audience and a waste of money.


Is SEO only about Google search engine ranking?

Google consistently captures more than 65% of the online search market worldwide, and proportionately more in Australia, so SEO work is heavily targeted towards improving your Google ranking.

What SEO work will you do on my site?

As part of your sites design and build, comprehensive SEO work will be performed to ensure that your site immediately ranks and is visible to your target audience.

SEO will be performed at a base site level and across each of the pages delivered to give you an optimised platform to work from.

SEO tools will be installed and you’ll be guided through how to use them so you that you can perform simple but highly effective SEO tasks on any new pages or blogs you create.

This SEO work is a one-off activity to ensure your site is working hard for you from day 1.

Can you get my site a #1 ranking on Google


No one can, or should, guarantee you a #1 Search engine ranking.  A combination of great site design, significant site optimisation and ongoing sustained effort is required to achieve and maintain a great search engine ranking.

Google doesn’t publish how their complex ranking algorithms are structured and their ranking system is continually being improved and updated.  Your competition will be continually working to improve or maintain their ranking and new players continue to enter the market.

What is the SEO work you do as part of my websites design?

Designed and built from the ground up with SEO as a priority, your site will be highly visible to your audience as soon as it’s live.

Significant effort is invested in ensuring your site is not only engaging, stable and secure but also thoroughly optimised for Google.Site design is a delicate balance between aesthetics and SEO and I will work with you to ensure we achieve the best outcome.

Site wide Search Engine Optimisation includes, but isn’t limited to, the following elements.

Responsive design

Contact Info


Privacy Statement

Text Navigation

Social Markup

Structured Data Markup

Site Maps

Robots File

Footer Design

Inbound Links

Outbound Links

Site Load Speed

Content Management System Configuration

Server Configuration

Anti-Spam tactics


I will walk you through this process so have an understanding of how these elements are used individually and collectively to build a solid foundation for your search engine ranking.

What do you do for on-page SEO for my Website?

On-page SEO is performed across the many elements of each of the individual pages of your site, so that each page ranks well.

Each of the pages delivered as part of your sites design will be optimised to give the best possible ranking and provide multiple entry points to your site.Factors that will be optimised on a per page basis include:

Rich Snippets

Responsive design

Header Tags

Alt elements on images

Image compression

Page Load Speed

Flesch Readability score

Link Verification

SEO Friendly URL


Placement of Social Sharing Buttons

Dwell time factors

How will I manage my sites ranking?

To ensure your site continues to rank high on the first page ongoing SEO work will be required.   You can employ an agency to maintain your search engine ranking - this is a costly exercise so you’ll want to be able to measure the return on investment and for most small business this is simply not a viable option.

The comprehensive effort I put into your site’s design and initial SEO will provide a solid ranking base to work from.  I provide you with the tools and knowledge so that with minimal time spent you can maintain or advance your ranking.

What tools will I have to manage SEO on my Website?

Industry leading SEO tools will be integrated into your site giving you the power to manage your SEO status.

Premium SEO tools will be installed and configured to allow you to review and perform on-page SEO yourself.SEO tools provide a powerful way to achieve a high level of on-page SEO without any coding or SEO experience required.

You can have confidence that any new content you create in the way of pages or blog posts can be optimised to a high level simply using these tools.

What SEO training do you provide so I can maintain my sites ranking?

You will be empowered to maintain or improve your own ranking with easy to follow strategies and practical steps.

SEO may seem daunting and mysterious and it is complicated by the fact Google don’t publish their ranking algorithms and these continue to change regularly.I’ve studied SEO extensively, and continue to do so, to ensure that we can create the highest possible ranking for your site.

I can create a unique and easily applicable SEO strategy for your website.   I will provide you with straightforward guidelines to follow to achieve this strategy.

I will teach you how to use freely available online tools to check your sites SEO status so you can be confident of your results.

The combination of a unique SEO strategy and my practical guidelines will empower you to maintain your Google ranking with a small investment of time only.


Do you realise this is the longest FAQ ever?


I’m a detail kind of a girl - a trait you will come to value in your Web Designer.

I actually have another question...

No problem,  give me a call on 0450 989 830 during business hours and I’d be happy to answer all your questions.

What are you business hours

I’m based in Melbourne and I’m in the office 9:30 am to 2:3 pm every week day and this when I schedule my consultations with clients.   If you need a consultation outside of these hours please let me know and I may be able to accommodate that.